“Ripley’s has a huge collection of… What? Exhibits? Artifacts? Art? Oddities? How about “Stuff”! Stuff is a conversational and personable way of describing our vast  collection. The stuff campaign gives us an opportunity to individually highlight some of our best stuff in a clean, clear and concise manner.”

Campaign Colors

Campaign colors needed to be bright and playful in order to stand out in certain environments and amongst other ads.

Campaign Fonts